The Binding Site Case Study – Zenopa Executive

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The Binding Site Case Study

Company Background:

Founded in 1986 by a group of former researchers based at the University of Birmingham, Binding Site is today recognised as a market leader in the development of products for the investigation of a range of disorders involving immunodeficiency. 

The Company is built on the success of its people and values them as its key asset. Integral to Binding Site is creating a diverse and inclusive culture which welcomes and creates a diversity of thought, action, and innovation where all 1,200 colleagues can truly thrive. Support and continuous education are reinforced through partnerships with organisations such as Stonewall.  

The Challenge:

The Binding Site’s challenge was that global marketing had not been valued as much as it should have been; as a result, there was a need to rectify this.

Stefan, the new CEO, wanted the business to be more commercially focused and wanted to increase its marketing thinking and capabilities to drive strategic growth.

The Binding Site are a mid-size company; therefore, we needed people comfortable both leading and being hands-on.

The Solution

James Mawby performed a European Search for two Marketing Leaders, one with instrumentation experience and another with reagents knowledge.

The Zenopa team mapped the whole IVD market across Europe and identified 200 candidates and ended up with a shortlist of 10 candidates for both roles.

The key to the search was to identify people who would thrive in an SME that is rapidly growing and changing fast. Subsequently, we needed to screen people for the qualities that would allow them to thrive in a fast-moving environment.

The Result

How long did the process take?

3 months from start to job accept

The candidates were a great culture fit for the company and had a mix of large and small company experience, meaning they could adapt to an environment like The Binding Site. The senior leadership team felt the team would buy into their styles and ideas.

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